
Online Author Showcase influencer event
More than 170 influencers involved with an online author showcase event, creating more than 1500 pieces of content for 6 authors.
Managed UGC content for paid ads for a literary fiction title
As part of the paperback release of Blue Sisters by Coco Mellors, Julianna managed a UGC campaign. She sourced and briefed creators for 13 pieces of content that were then used for strategic ads on Meta and TikTok promoting the book as the must-read of the summer.
More than 170 influencers involved with an online author showcase event, creating more than 1500 pieces of content for 6 authors.
Developed strategy and content calendar for children’s book TikTok account and implemented content creation and community management.
Managed a 5-influencer Booktok campaign to create content for a book launch leading to successful spark ads.