Online Author Showcase influencer event

Managed influencer partnerships promoting new titles from six key authors at Bloomsbury’s Big Night online event, which had its second iteration this year. Julianna managed the influencer side as part of her freelance work with Tandem Collective. It included, An extensive pre-awareness campaign with the participation of 35 VIPs who received physical copies of the books, A staggered lineup reveal during a week-long content marathon, A digital-only campaign with 140 ‘guests of honor’ book influencers from 7 countries, A calendar of content spotlighting each book and author for a 3-day content sprint and Readathon and A paid and organic campaign to draw focus to local retailers through creator collabs on Instagram and TikTok.